KUALA LUMPUR - Thailand-based carrier Nok Air is set to introduce a direct flight service between Bangkok and Kuala Lumpur in July.

Tourism, Arts and Culture Minister Tiong King Sing said the move marks a strategic effort to strengthen regional aviation connectivity.

He said the airline has identified Kuala Lumpur as a priority international destination, with preparations currently underway for the inaugural flight.

In a Facebook post on April 12, Tiong described the launch as more than just an additional route, noting its significance in enhancing air links between Malaysia and Thailand, as reported by Bernama.

“More efficient direct links are expected to improve travel convenience, boost tourism flows, and facilitate closer business exchanges between the two countries,” he said.

Tiong made the remarks after meeting senior representatives of Nok Air to discuss its expansion plans and regional connectivity.

He noted that integration with Nok Air’s domestic network, which covers 16 destinations across Thailand, would strengthen the new route.

These destinations include Chiang Mai, Chiang Rai, Phuket and Krabi.

The minister said the network would create a seamless travel corridor for passengers while supporting broader regional mobility.

He added that strong domestic demand within Thailand provides a solid base to complement the airline’s expansion into Malaysia.

Looking ahead, Tiong revealed that discussions also explored potential route expansions, including direct flights between Kuala Lumpur and Chiang Rai, as well as enhanced connectivity with Chiang Mai.

“Travellers from Malaysia heading to Chiang Rai still rely on transit connections, indicating clear opportunities to improve accessibility and unlock untapped demand.

“Both Chiang Mai and Chiang Rai offer unique attractions, particularly in cultural and religious tourism.

“Chiang Rai, in particular, is gaining prominence within the regional Buddhist tourism segment.

“Improved connectivity will not only enhance access but also stimulate stronger two-way travel,” he said.

The discussions also covered the possibility of future direct links to other Malaysian destinations such as Penang and Langkawi.

At present, Thai travellers typically transit via Kuala Lumpur to reach these popular leisure destinations.

Tiong said Tourism Malaysia will work closely with Nok Air to support the route launch.

He said efforts will include industry engagement, joint promotions, familiarisation trips and digital outreach to build awareness and demand.

“The government remains open to deeper collaboration with regional airline partners like Nok Air, welcoming commercially viable proposals that enhance connectivity and strengthen Malaysia’s position in the regional aviation landscape while supporting sustainable tourism growth,” he added.